Real Estate Reactivation Conference

What is the Real Estate Reactivation Conference?

The Reactivation of Real Estate Conference is a series of industry events organized by Nieruchomości Orange . It addresses issues related to leveraging the potential of existing buildings and new directions in real estate development. It provides a space for discussion about the principles of effective building adaptation so that they respond to:

• current user needs,
• economic challenges,
• trends shaping contemporary cities.

Case studies presenting real-world projects implemented at Nieruchomości Orange are also a key element of the program. They demonstrate how investors are adapting buildings to new functions, adapting them to the needs of local communities and the contemporary market.

From the "Second Life of Buildings" to the Reactivation of Real Estate

The Real Estate Reactivation conference is a natural continuation of the activities conducted by Orange Real Estate under the slogan "Second Life of Buildings." The aim of this initiative was to increase market awareness of the possibilities of reusing existing buildings and to promote a responsible approach to real estate development. It is based on experience gained while working with investors interested in Orange Real Estate's offer for sale and in adaptation projects for existing buildings.

The project included the following:

• national and regional conferences,
• networking meetings,
• expert presentations devoted to the potential of facilities requiring a new investment approach.
  
  

The experience and knowledge built over the years have become the foundation for the current series of events. The Reaktywacja Nieruchomości conference expands on this same idea, while responding to contemporary market needs and challenges. This includes rising financing costs, the need to optimize investments, changing user expectations, and the development of modern technologies. Equally important from a business perspective is a sustainable approach to building modernization, ensuring it aligns appropriately with investment strategies.

Why is it worth participating in the Real Estate Reactivation Conference?

Each meeting is a unique opportunity to speak with real estate experts and investors who monitor market changes and continually seek new opportunities for effective building revitalization. Participants of the Reactivation of Real Estate Conference:

• together they analyze the real estate market and determine possible directions of development in this industry;
• exchange experiences, observations, inspirations;
• are looking for solutions to the challenges that arise in the commercial real estate market.
  
  

The meetings held as part of the Reaktywacja Nieruchomości Conference are intended to strengthen cooperation between investors and support the implementation of real estate sales and adaptation processes. The idea behind these meetings reflects the belief that the future of the market lies in projects based on the efficient use of existing development, collaboration between various market participants, and a conscious approach to spatial development.

Who can participate in the Real Estate Reactivation Conference?

The Reactivation of Real Estate conference is open to all commercial real estate market participants interested in the effective use of existing developments and new directions for the sector's development. Participants include:

• investors and investment funds,
• developers,
• architects and designers,
• real estate advisors,
• representatives of banks and financial institutions,
• representatives of local governments,
• real estate agents and managers,
• entrepreneurs looking for real estate with great investment potential.
  
  

It is a place for the exchange of experiences between entities that together shape the future of existing real estate resources.

What was discussed during previous editions of the Reactivation of Real Estate Conference?

Each edition of the Reactivation of Real Estate Conference demonstrates the rapid changes in the commercial real estate market and the challenges facing investors, property owners, and local governments. Previous editions have covered topics such as:

• financing the modernization of buildings and sources of capital for revitalization projects;
• capital, technology and user as the foundations of modern investment strategies;
• People First and Workplace, i.e. designing spaces that meet the needs of users;
• ESG and sustainable development in the context of modernization of existing buildings;
• artificial intelligence and technological infrastructure supporting real estate development;
• the impact of changes in legal regulations on spatial planning and investment processes;
• possibilities and scenarios for the relocation of telecommunications infrastructure on the properties sold by Orange;
• real estate revitalization, with particular emphasis on cooperation with local government;
• transformation of urban spaces, sustainable development, financing, PPP, EU funds, spatial planning, new functions of buildings;
• multifunctional spaces, macroeconomics, development of the development industry.
  
  

Each edition of the conference provides participants with practical knowledge, inspiration and specific examples that show how to effectively give existing properties new functions and how to increase their value.